Full Funnel Video Content
Content to guide potential customers through every stage of the buyer's journey, from awareness to consideration to decision. We create tailored video content for each stage of the funnel to engage, educate, and convert viewers. At the top of the funnel, videos aim to build awareness and attract attention, such as explainer videos, brand stories or social media ads. In the middle, the focus shifts to nurturing leads with more detailed content like product demos or customer testimonials. At the bottom, videos are designed to drive conversions and close sales, like case studies. This holistic approach ensures a consistent and compelling brand narrative, optimizing the impact of video marketing efforts across all touchpoints.
Case Study:
Ertec Environmental Systems
We worked with Ertec Environmental Systems in Alameda, CA to produce a series of video assets, including product demo videos, testimonials and a brand story. We conducted multiple days of b-roll and interviews with company leadership and clients at the company warehouse in Sacramento to share the important work the company is doing to protect the environment.
