Teacher Retirement System of Texas
We partnered with the Teacher Retirement System of Texas to concept and deliver a full campaign encouraging members to sign up through the My TRS portal. This multi-video initiative targeted members at every career stage, making enrollment easier to understand and act on.
Commercial
Our Approach
The Teacher Retirement System of Texas (TRS) selected 1708 Media as a creative partner through a multi-year contract. Our work with TRS includes a wide range of services from campaign video production to photography, podcast support and more.
For this particular project, we were asked to create a multi-video campaign promoting the My TRS online portal, increasing awareness and driving member engagement across all career stages.
Our 1708 Media team led the project from end-to-end - transforming TRS’s high-level goals into a compelling video campaign that made enrolling in My TRS clear, simple and relatable for members.
Our team developed three distinct commercial concepts, each tailored to a different audience segment:
Early-career members
Mid-career members
Members nearing or in retirement
For each concept, we produced a full set of video lengths (:60 / :30 / :15 / :08), resulting in 12 total deliverables.
1708 Media handled the entire creative process, including:
Scripting and storyboarding
Talent sourcing and casting
Location scouting
Hair, makeup and wardrobe coordination
Multiple days of production
Post-production and final delivery for digital, social and internal platforms
This campaign is one example of how we make it easy for busy teams at large organizations like TRS to translate important messages into effective, high-quality video creative content.
Deliverables
3 creative campaigns
:60, :30, :15 and :08 commercials for each campaign
12 total videos
