Teacher Retirement System of Texas

TRS partnered with 1708 Media on a multi-year content initiative to support ongoing communication with its members through various channels.

Rather than a single campaign, the work was designed to reach members at different stages of their careers; early, mid, and nearing retirement, with clear, relevant messaging tailored to each audience.

We developed a series of stories, series and scenarios that could be deployed across multiple formats and timeframes, giving TRS a flexible content library to support continued engagement and education.

By structuring the work this way, the campaign extended beyond a single launch moment, providing TRS with flexibility and assets they can use across channels and over time.