Texas State Affordable Housing Corporation
A multi-format awareness campaign designed to reach Texans across languages, platforms, and moments.
Story
TSAHC partnered with 1708 Media to launch its first major awareness campaign promoting affordable housing programs in its service areas.
The work was designed to reach a diverse audience, with messaging delivered in both English and Spanish, and structured to perform across broadcast, digital, and social platforms.
Rather than treating each deliverable as a standalone piece, we approached the project as a content system. A single production was designed to generate multiple assets (Long form, :30, :15, and :06 cuts), giving TSAHC the flexibility to extend the campaign across channels and over time.
By building the campaign this way, TSAHC was able to maximize reach and efficiency while maintaining a consistent, story-driven message.