Texas State Affordable Housing Corportation
We partnered with TSAHC to produce their first-ever commercial video campaign, raising awareness for affordable housing programs in Texas through real stories, thoughtful production and full-service creative support.
Commercial
Our Approach
The Texas State Affordable Housing Corporation (TSAHC) came to 1708 Media with a clear mission: raise awareness about their programs and expand access to affordable housing across Texas.
This was TSAHC’s first major video campaign, so it was important to us that the process be smooth, clear, and collaborative. We guided the TSAHC team every step of the way - from pre-interviews and scripting to storyboarding and multi-day, multi-location production. With a focus on authentic voices and emotional connection, we helped transform their vision into a series of commercials designed to build trust and recognition statewide.
We developed two creative concepts, each tailored to highlight different aspects of TSAHC’s impact. For each concept, we delivered a full cutdown suite: :30 / :15 / :06, optimized for use across broadcast, digital, and social platforms.
The campaign reflects our commitment to making video production simple, even (and especially) for teams new to it. From concept to final delivery, we made it easy for TSAHC to communicate the value of their work with professionalism and heart.
Deliverables
(2) :30 second commercials
(2) :15 second commercials
(2) :06 second commercials
