Our Partnership with TSAHC: Sharing the Dream of Home Ownership
- Ricky Doyle
- Sep 10, 2025
- 2 min read
Our team at 1708 Media believes that powerful stories deserve more than just great visuals, they deserve a thoughtful, strategic approach from start to finish. That’s exactly what we brought to our recent collaboration with the Texas State Affordable Housing Corporation (TSAHC), an organization committed to helping more Texans achieve the American dream of homeownership.
Together, we created a campaign that didn’t just highlight TSAHC’s impact, it showcased real families whose lives have been transformed by the programs and support they offer.
Watch one of the testimonial spots here to see how TSAHC is changing lives.
End-to-End Partnership: From Discovery to Final Edit
Our collaboration with TSAHC was a true partnership. From project launch, we supported them across every stage of the project:
Discovery & Messaging: We worked closely with TSAHC to understand their mission, goals and the audiences they wanted to reach.
Pre-Production: We helped identify potential customers to feature, reviewed questionnaires, conducted pre-screen interviews and collaborated with TSAHC to select the best candidates.
Production: We filmed on location in the homes of three families, capturing half-day shoots full of meaningful moments, emotional sound bites and footage that felt real and lived-in.
Post-Production: We scripted, edited, and iterated on each video collaboratively with TSAHC, ensuring every piece reflected their message and met their goals.
The Deliverables: Flexible Assets with a Clear Message
This project was designed for multi-platform flexibility. TSAHC needed short, compelling videos that could drive awareness and educate viewers.
The final deliverables included:
Two 30-second testimonial commercials
Two 15-second cutdowns
Two 6-second spots for social media
Each version was carefully produced to ensure emotional impact and message clarity - no matter the runtime.
Maximizing the Moment: Capturing Future Content
One of the most important aspects of this project went beyond the scope of the initial deliverables. TSAHC knew it wanted to produce additional assets in the future and take advantage of its access to homeowners on this project.
While on-site, our team made a concerted effort to capture additional footage, from extended interviews to lifestyle visuals and supporting content. That footage now gives TSAHC a rich content library they can tap into in the future without having to schedule additional shoots. This approach allowed us to:
Stretch the impact of their production budget
Give them future flexibility for new messaging
Build long-term value from a single campaign
Telling Stories That Matter
Our work with TSAHC is a great example of how organizations can leverage video content strategically ... not just to tell a story, but to build a campaign that supports their mission now and in the future.
We're proud to have helped TSAHC raise awareness, educate new audiences, and put a spotlight on the people who inspire their work every day.
Ready to Maximize Your Message?
If your organization wants to create content that’s not only impactful but also efficient, scalable and rooted in real storytelling, we’d love to talk.
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