09 POSTS · WRITTEN FOR NONPROFIT TEAMS
Field notes from the edit bay.
Budgets, strategy, storytelling, and what we’ve learned producing video for nonprofits across the country. Written for development directors, marketing leads, and everyone building the case for support.
- 06.02STRATEGY
What One Production Day Should Produce: Notes From a Week of Shoots
Four shoots, three cities, one week. The most useful lesson was not about cameras. It was about what gets decided before the shoot, and how that determines a year of donor engagement.
August 27, 2026 · 7 min read
- 06.03STRATEGY
Why You Need a Partner, Not a Vendor
Almost every video company calls itself a partner. But there is a real difference between one that makes your video and one that helps you reach your goals, and for a nonprofit with a lean team, it shapes the results you get.
August 19, 2026 · 6 min read
- 06.04STRATEGY
Why Storytelling Just Became a #2 Budget Priority
Benevity's State of Corporate Purpose 2026 report just put hard numbers behind something we've been telling nonprofit clients for years: communications and storytelling jumped from the #9 funding priority in 2024 to #2 for 2026.
August 4, 2026 · 4 min read
- 06.05STRATEGY
How to Plan a Full Year of Donor Content (Without Going Dark After Your Gala)
Most nonprofits pour everything into one big moment, a gala or a year-end campaign, and then go quiet for months. Here is how to plan a full year of donor content so you never go dark.
July 24, 2026 · 6 min read
- 06.06STRATEGY
How to Plan Your Nonprofit's Anniversary Gala Video (And Make It More Than a Moment)
Your nonprofit's anniversary is one of the most powerful fundraising moments you will ever have, and most organizations underuse it. Here is the three-phase video strategy that turns the night into a campaign.
June 8, 2026 · 7 min read
- 06.07STRATEGY
How to Plan a Fundraising Video That Actually Drives Donations
A fundraising video is one of the most powerful tools a nonprofit can invest in. But the videos that actually drive donations aren't the ones thrown together a few weeks before the gala. Here's how to plan one with intention.
May 14, 2026 · 7 min read
- 06.08STRATEGY
The 5 Types of Video Every Nonprofit Needs
Most nonprofits know they need video. The challenge isn't convincing anyone it matters, it's figuring out where to start. Here are the five types of video every nonprofit should have, mapped to the moments in your year when they matter most.
April 29, 2026 · 5 min read
- 06.09BUDGET & PLANNING
How Much Does a Nonprofit Video Cost?
Most professional nonprofit video projects fall between $5,000 and $50,000. What actually drives the price, and how to plan a realistic budget for your next campaign, gala, or mission film.
April 22, 2026 · 6 min read
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