2025 Manhattan Gala
ATLAS Fellows
A fundraising film designed to help donors feel the impact of ATLAS's work, supporting their annual MoMA gala and broader storytelling system.
Story
This film profiles Kaylee, an ATLAS Fellow whose journey from a Brooklyn immigrant family to Cornell and a career in finance brings the organization's mission to life in a personal, tangible way.
Created for ATLAS's annual gala at MoMA, the goal was to help donors not just understand the work, but feel the long-term impact of investing in students like Kaylee.
We partnered closely with the ATLAS team to shape a story that would reinforce belief in the mission, and inspire giving.
The film is part of ATLAS's broader investment in year-round storytelling, where each piece plays a role in keeping donors engaged and connected to the outcomes their support makes possible.