Daniel Murphy Scholarship Fund
A year-long storytelling series designed to engage donors across DMSF's key fundraising moments.
Story
1708 Media partnered with the Daniel Murphy Scholarship Fund to develop a year-long storytelling series designed to support multiple fundraising moments throughout the year.
The campaign followed scholars across different stages of the program, current, recent, and alumni, giving donors a broader, more complete picture of the organization's long-term impact.
Rather than relying on a single video, the goal was to create a set of stories that could be deployed across key events, including DMSF's annual gala and 35th Annual Golf Classic, ensuring consistent engagement leading up to and during each moment.
By building a connected series instead of a one-off piece, DMSF was able to reinforce its mission over time, helping donors stay engaged and ultimately contributing to more than $3 million raised at the Golf Classic.